Courses

Pricing

Pricing TGS-2019508975

SINGAPORE UNIVERSITY OF SOCIAL SCIENCES

UEN/Foreign Entity Number: 200504979Z

Course Fee

$700.00

Course Objectives

Profitability is the major objective of doing business. To increase profitability we need to have a good understanding of what is profits and what are costs. Our sales revenue is greatly influenced by our pricing strategy. In this course we shall examine how do we price our products? What do different prices mean? Do prices convey any message to customers? How to increase (maximize) our profits by adopting the right pricing strategy? This course will look at pricing from economics and marketing perspectives, as well as business strategy perspective. This course will enable participants to make knowledgably decisions with regard to pricing their products.

Course Content

- Understand different pricing methodology - Understand basic cost allocations - Appreciate pricing as a marketing tool - Appreciate pricing as a business strategy tool - Decide on the right pricing strategy/methodology - Align the pricing decision t

Course Key Information

Eligible for Claim Period 10 Oct 2020 - 30 Jun 2023
Supporting Public AgencySkillsFuture Singapore (SSG)
Training Duration9 hours
Mode of Training Full Time and Part Time
Course Language English
Min. Qualification RequiredSecondary
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