e-Commerce Supply Chain Models shaping Company’s Integrated Marketing Strategies (AOP)

e-Commerce Supply Chain Models shaping Company’s Integrated Marketing Strategies (AOP) TGS-2021006402


UEN/Foreign Entity Number: 201610236R

Course Fee


Course Objectives

K1 Organisation's marketing strategy and target customers K2 Features, pros and cons of various marketing channels and platforms K3 Types of content on different marketing channels K4 Types of marketing communications tactics K5 Elements of marketing campaigns K6 Methods to optimise effectiveness of marketing on a specific channel A1 Assess advantages and disadvantages of different marketing channel options A2 Propose suitable platforms and marketing activities to address intended objectives and target customer A3 Develop a marketing plan for specific channels A4 Implement marketing activities and campaigns in alignment with an overall marketing plan A5 Curate relevant content to reinforce the organisation's competitive advantage, key messages and brand A6 Manage timely release and maintenance of marketing content and activities on specific channels A7 Evaluate the effectiveness of marketing campaigns through a specific channel A8 Determine the factors that optimise marketing effectiveness

Course Content

This module will cover the 4 basic end-to-end e-Commerce models of B2C, B2B, C2B & C2C and weigh the pros & cons of each. Trainees will also explore various e-Commerce strategies vis-a-viz multichannel, O2O and Omnichannel which includes new selling formats and channels such as livestreaming and social selling. The module will also touch on various fulfillment and last-mile delivery models and challenges faced by delivery companies.

Course Key Information

Eligible for Claim Period 02 Jul 2021 - 30 Jun 2023
Supporting Public AgencySkillsFuture Singapore (SSG)
Training Duration4 hours
Course Language English
Min. Qualification RequiredNot Specified

Course Contact Person

Home Courses Events SFEC Claim User Guide SFEC FAQ Other Digital Services About Us Job-Skills Insights