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Digital Marketing - Search Engine Marketing (Synchronous e-Learning)

Digital Marketing - Search Engine Marketing (Synchronous e-Learning) TGS-2020501668

SINGAPORE MANAGEMENT UNIVERSITY

UEN/Foreign Entity Number: 200000267Z

Course Fees

$1,600.00

Course Objectives

• In-depth understanding on how to navigate a potential customer from awareness phase to the stage where the pre-determined objectives are met. • Knowledge and techniques used in Search Engine Marketing, which have proven to be an effective and cost-efficient method. During the course, you will also be • Knowledge on both Paid Search and Search Engine Optimization techniques which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns. • Knowledge of how a well-planned Content Strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.

Course Content

This course introduces you to the ever evolving concept of Digital Marketing, with a focus on Search Engine Marketing. Based on the Conversion Funnel framework, you will acquire an in-depth understanding on how to navigate a potential customer from awareness phase to the stage where the pre-determined objective(s) is met. We will focus primarily on Search Engine Marketing, which have proven to be an effective and cost-efficient technique. During the course, you will also be introduced to both Paid Search and Search Engine Optimization techniques which will serve to increase the productivity and effectiveness of Digital Marketing Campaigns. Lastly, we will discuss about how a well-planned strategy and proper Landing Page Optimization will both play a significant role within the Conversion Funnel framework.

Course Key Information

Eligible for Claim Period 10 Oct 2020 - 30 Jun 2023
Supporting Public AgencySkillsFuture Singapore (SSG)
Training Duration16 hours
Mode of Training Full Time
Course Language English
Min. Qualification RequiredNot Specified
Read More from Training Partner Website

Course Contact Person

Ms Anne Shaqur
68280636
academy@smu.edu.sg
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