Data-driven Customer Experience (Synchronous e-learning)

Data-driven Customer Experience (Synchronous e-learning) TGS-2020501979


UEN/Foreign Entity Number: 200604346E

Course Fees


Course Objectives

• Learn how to use customer analytics to make evidence-based decisions in customer service, marketing and customer relationship management

Course Content

Programme Outline • What to measure? How to measure? • Why customer surveys often fail? • How to design effective measurement? • What is customer journey analytics? • How to make use of real-time data? • How to capture and analyse voice of the customer? • How to use data to confirm beliefs? • What are improvement opportunities?

Course Key Information

Eligible for Claim Period 10 Oct 2020 - 30 Jun 2023
01 Sep 2021 - 14 Oct 2022
Supporting Public AgencySkillsFuture Singapore (SSG)
Training Duration14 hours
Mode of Training Full Time and Part Time
Course Language English
Min. Qualification RequiredNot Specified
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Course Contact Person

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